Počet záznamů: 1  

Design Science in Tourism

  1. Údaje o názvuDesign Science in Tourism [electronic resource] : Foundations of Destination Management / edited by Daniel R. Fesenmaier, Zheng Xiang.
    NakladatelCham : Springer International Publishing : Imprint: Springer, 2017.
    Fyz.popisXIV, 272 p. 40 illus., 21 illus. in color. online resource.
    ISBN9783319427737
    EdiceTourism on the Verge, ISSN 2366-2611
    Úplný obsahPart I: The Foundations of Tourism Design -- Part II: The Tools of Tourism Design -- Part III: Managing the Dynamics of the Tourism System.  .
    Poznámky k dostupnostiPřístup pouze pro oprávněné uživatele
    Dal.odpovědnost Fesenmaier, Daniel R.
    Xiang, Zheng.
    Dal.odpovědnost SpringerLink (Online service)
    Předmět.hesla Business. * Marketing. * Management information systems. * E-business. * Electronic commerce. * E-commerce. * Tourism. * Management.
    Forma, žánr elektronické knihy electronic books
    Země vyd.Německo
    Jazyk dok.angličtina
    Druh dok.Elektronické knihy
    URLPlný text pro studenty a zaměstnance UPOL
    kniha

    kniha


    This book explores the impact of design science and design thinking on tourism planning, gathering contributions from leading authorities in the field of tourism research and providing a comprehensive and interconnected panorama of cutting-edge results that influence the current and future design of tourist destinations. The book builds on recent findings in psychology, geography and urban and regional planning, as well as from economics, marketing and communications, and explores the opportunities arising from recent advances in the Internet and related technologies like memory, storage, RFID, GIS, mobile and social media in the context of collecting and analyzing traveler-related data. It presents a broad range of insights and cases on how modern design approaches can be used to develop new and better touristic experiences, and how they enable the tourism industry to track and communicate with visitors in a more meaningful way and more effectively manage visitor experiences.

    Part I: The Foundations of Tourism Design -- Part II: The Tools of Tourism Design -- Part III: Managing the Dynamics of the Tourism System.  .

Počet záznamů: 1  

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