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Design Science in Tourism
Údaje o názvu Design Science in Tourism [electronic resource] : Foundations of Destination Management / edited by Daniel R. Fesenmaier, Zheng Xiang. Nakladatel Cham : Springer International Publishing : Imprint: Springer, 2017. Fyz.popis XIV, 272 p. 40 illus., 21 illus. in color. online resource. ISBN 9783319427737 Edice Tourism on the Verge, ISSN 2366-2611 Úplný obsah Part I: The Foundations of Tourism Design -- Part II: The Tools of Tourism Design -- Part III: Managing the Dynamics of the Tourism System. . Poznámky k dostupnosti Přístup pouze pro oprávněné uživatele Dal.odpovědnost Fesenmaier, Daniel R. Xiang, Zheng. Dal.odpovědnost SpringerLink (Online service) Předmět.hesla Business. * Marketing. * Management information systems. * E-business. * Electronic commerce. * E-commerce. * Tourism. * Management. Forma, žánr elektronické knihy electronic books Země vyd. Německo Jazyk dok. angličtina Druh dok. Elektronické knihy URL Plný text pro studenty a zaměstnance UPOL kniha
This book explores the impact of design science and design thinking on tourism planning, gathering contributions from leading authorities in the field of tourism research and providing a comprehensive and interconnected panorama of cutting-edge results that influence the current and future design of tourist destinations. The book builds on recent findings in psychology, geography and urban and regional planning, as well as from economics, marketing and communications, and explores the opportunities arising from recent advances in the Internet and related technologies like memory, storage, RFID, GIS, mobile and social media in the context of collecting and analyzing traveler-related data. It presents a broad range of insights and cases on how modern design approaches can be used to develop new and better touristic experiences, and how they enable the tourism industry to track and communicate with visitors in a more meaningful way and more effectively manage visitor experiences.
Part I: The Foundations of Tourism Design -- Part II: The Tools of Tourism Design -- Part III: Managing the Dynamics of the Tourism System. .
Počet záznamů: 1