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- Advanced Methods for Modeling Markets [electronic resource] / edited by Peter S. H. Leeflang, Jaap E. Wieringa, Tammo H.A Bijmolt, Koen H. Pauwels.. Springer eBooks. Cham : Springer International Publishing : Imprint: Springer, 2017. . X, 733 p. 75 illus., 24 illus. in color.
Plný text pro studenty a zaměstnance UPOL - Advances in Chinese Brand Management [electronic resource] / edited by John M. T. Balmer, Weifeng Chen.. Springer eBooks. London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017. . X, 354 p.
Plný text pro studenty a zaměstnance UPOL - Advances in Luxury Brand Management [electronic resource] / edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell.. Springer eBooks. Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017. . X, 256 p. 15 illus.
Plný text pro studenty a zaměstnance UPOL - ANALÝZA KONKURENČNÍHO PROSTŘEDÍ POSTFORMINGOVÝCH VÝROBKŮ V POLSKU [rukopis] / Petra Vohralíková. 2011 . 74
- Analýza zahraničních obchodních aktivit dvou vybraných společností [rukopis] / Jitka Kapsiová. 2011 . 87 s. (106 878 znaků)
- Brand Fans [electronic resource] : Lessons from the World's Greatest Sporting Brands / by Aaron C.T. Smith, Constantino Stavros, Kate Westberg.. Springer eBooks. Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017. . X, 249 p.
Plný text pro studenty a zaměstnance UPOL - Business Model Pioneers [electronic resource] : How Innovators Successfully Implement New Business Models / by Kai-Ingo Voigt, Oana Buliga, Kathrin Michl.. Springer eBooks. Cham : Springer International Publishing : Imprint: Springer, 2017. . IX, 215 p. 45 illus.
Plný text pro studenty a zaměstnance UPOL - Code essentials 1 : annotated international code of marketing of breastmilk substitutes and subsequent WHA resolutions / writers Yeong Joo Kean, Megan Jessica Bardsley ; editor Annelies Allain. Penang : IBFAN Sdn Bhd, 2018 . i, 40 stran
Lok/dislok Absenčně Vypůjčené Rezervované Prezenčně Nedostupné Pouze k rezervaci LF 0 0 0 1 0 0 - Code essentials 2 : guidelines for policy makers on implementing the international code of marketing of breastmilk substitutes and subsequent WHA resolutions / writers Yeong Joo Kean, Megan Jessica Bardsley, Constance Ching ; editor Annelis Allain. Penang : IBFAN Sdn Bhd, 2018 . ii, 71 stran
Lok/dislok Absenčně Vypůjčené Rezervované Prezenčně Nedostupné Pouze k rezervaci LF 0 0 0 1 0 0 - Code essentials 3 : responsibilities of health workers under the international code of marketing of breastmilk substitutes and subsequent World Health Assembly resolutions / writers Yeong Joo Kean, Megan Jessica Bardsley, Constance Ching ; editor Annelis Allain. Penang : IBFAN Sdn Bhd, 2018 . ii, 45 stran
Lok/dislok Absenčně Vypůjčené Rezervované Prezenčně Nedostupné Pouze k rezervaci LF 0 0 0 1 0 0