Creating Marketing Magic and Innovative Future Marketing Trends [electronic resource] : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference / edited by Maximilian Stieler..    Springer eBooks.  Cham : Springer International Publishing : Imprint: Springer, 2017. . LXXXIV, 1510 p. 47 illus., 30 illus. in color.
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