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- Advances in National Brand and Private Label Marketing [electronic resource] : Fourth International Conference, 2017 / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén.. Springer eBooks. Cham : Springer International Publishing : Imprint: Springer, 2017. . XI, 210 p. 15 illus., 6 illus. in color.
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- Social media monetization : platforms, strategic models and critical success factors / Francisco J. Martínez-López, Yangchun Li, Susan M. Young. Cham, Switzerland : Springer, [2022] ©2022 . xi, 243 stran
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