Lees-Marshment, Jennifer
Political marketing : principles and applications / Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld and André Turcotte. -- Third edition. -- London : Routledge, Taylor & Francis Group, 2019. -- xviii, 266 stran. -- ISBN : 978-0-8153-5322-5 (brožováno).
Conley, Brian M.. Elder, Edward. Pettitt, Robin. Raynauld, Vincent, 1982-. Turcotte, Paul-André, 1943-
politický marketing. volební kampaň. politická komunikace. monografie
32.019.5:659.1. 324:342.849.2. 316.772.4:32. (048.8)