Number of the records: 1
Basic marketing
- McCarthy, E. Jerome (Edmund Jerome), 1928-
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. -- 10th ed. -- Boston : Irwin, 1990. -- xviii, 734 s. : fot., obr., tab. grafy. -- Rejstř. -- ISBN : 0256083983.
Perreault, William D
marketing. trhy. obchodní závazky. management
658.8
Number of the records: 1