business
The business and management of ocean cruises / edited by Michael Vogel, Bremerhaven University of Applied Sciences, Alexis Papathanassis, Bremerhaven University of Applied Sciences, Ben Wolber, Prestige Cruise Holdings, Inc. -- Wallingford, Oxfordshire, UK : CABI, 2012. -- ?012. -- 1 online resource (xvi, 275 pages) : illustrations, map, charts. -- Contents: The demand for ocean cruises : three perspectives / Michael Vogel and Cristina Oschmann -- Development of the cruise industry structure : the supply side / Borislav Bjelicic -- Regulatory frameworks of the cruise industry / Cordula Boy and Sarah Neumann -- Impacts of cruising / Edward W. Maning -- Cruise line strategies for keeping afloat / Sven Gross and Michael L?ck -- Core cruise operator processes and systems : overview and challenges / Alexis Papathanassis -- Cruise lines' purchasing and logistics management / Simon Ve?ronneau and Jacques Roy -- Human resource management in the cruise industry / Philip Gibson and Celia Walters -- Marketing communications in the cruise industry / Robert Kwortnik and Joe Rand -- Pricing and revenue management for cruises / Michael Vogel -- Cruise packages / Grenville Cartledge -- Cruise product development / Steffen Spiegel -- Itinerary planning / James Henry -- Shore-side activities / Wendy R. London -- Service quality and the cruise industry / Mandy Aggett and Wai Mun Lim -- Hotel operations management on cruise ships / Ben Wolber -- Food and beverage operations / Grenville Cartledge -- Safety and security management / Sarah Neumann and Andreas Ullrich -- Cruise ship marine operations / Simon Ve?ronneau -- Cruise sector growth : prospects, challenges, responsibilities / Alexis Papathanassis and Michael Vogel. -- Abstract: This book is divided into six parts, which are organized to guide the reader step by step from the macro level of the cruise industry to the micro level of operations management on board cruise ships. Part I (chapters 1-4) sets the scene for the book by characterizing the conditions under which cruise lines operate. Part II (chapters 5-8) includes four chapters that address issues of significance for corporate managers in the cruise sector. Part III (chapters 9-11) deal with aspects of the marketing mix employed by cruise lines to attract passengers and fill their ships. Part IV (chapters 12-15) is concerned with managerial functions related directly to the cruise product. Part V (chapters 16-19) focuses on operational management functions on board cruise ships. The final Part VI (chapter 20) looks at future development possibilities for the cruise sector. -- ISBN : 9781845938451 (alk. paper).
Vogel, Michael, editor of compilation.. Papathanassis, Alexis, editor of compilation.. Wolber, Ben, editor of compilation. C.A.B. International,
Ocean travel - Management.. Cruise lines - Management.. Cruise lines - Economic aspects. Leisure, Recreation and Tourism Economics, (New March 2000). Marketing and Distribution.. Tourism and Travel. Cruises.. Management.. Marketing.. Tourism.. Tourist industry.. Travel. Electronic books