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Principles of marketing
Title statement Principles of marketing : the Europen edition / Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong Issue data London : Prentice-Hall, 1996 Phys.des. xx, 956 s. : obr., tab., grafy ISBN 0131659030 Note Lit. na konci kap Rejstř. jm. a věc Slovník O autorech Another responsib. Saunders, John (author) Wong, Veronica (author) Armstrong, Gary (author) Kotler, Philip, 1931- (author) Subj. Headings marketing marketing * strategický management strategic planning * management management * personální management personnel management UDC 658 , 658.3 Country Velká Británie Language angličtina Document kind Books 
book
Call number Barcode Location Sublocation Info 220:025/285 (KUP) 3139058380 Zbrojnice Ústřední knihovna UP - ekonomie In-Library Use Only
Number of the records: 1