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Marketing, management and strategy
Title statement Marketing, management and strategy : a reader / edited by Philip Kotler, Keith K. Cox Edition statement 4th ed. Issue data Englewood Cliffs : Prentice-Hall, 1988 Phys.des. x, 406 s. ISBN 0135573653 Another responsib. Cox, Keith Kohn, 1931- (editor) Kotler, Philip, 1931- (editor) Subj. Headings marketing marketing * sborníky * management management * strategický management strategic planning UDC 65.012.4(082) , 65(082) , 658.8(082) Country Bez místa Language angličtina Document kind Books book
Call number Barcode Location Sublocation Info S123940 3139042725 Zbrojnice Ústřední knihovna UP - sklad Date due 30 days
Number of the records: 1