Number of the records: 1
Marketing
Title statement Marketing : principles and perspektives / William O. Bearden, Thomas N. Ingram, Raymond W. La Forge Personal name Bearden, William O., 1945- (author) Issue data Chicago : Irwin, 1995 Phys.des. xlviii, 631 s. : obr., fot., tab., grafy ISBN 025611319X Edition The Irwin series in marketing Note Jm., věc. rejstřík Internal Bibliographies/Indexes Note Bibliogr Another responsib. Ingram, Thomas N. (author) La Forge, Raymond W. (author) Subj. Headings marketing marketing * strategický management strategic planning Geographic keywords Spojené státy americké United States UDC 658.8 Country Bez místa Language angličtina Document kind Books 
book
Call number Barcode Location Sublocation Info 5209 (FTK) 3132008784 FTK FTK, volný výběr Date due 30 days 3400 (PF) 3130004958 PF PF - sklad knihovny Date due 30 days
Number of the records: 1