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Advances in Luxury Brand Management

  1. KAPFERER, Jean-Noël. et al. Advances in Luxury Brand Management [electronic resource]. Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017 [Plný text pro studenty a zaměstnance UPOL]. Journal of Brand Management: Advanced Collections. Available on Internet: <http://dx.doi.org/10.1007/978-3-319-51127-6> ISBN 9783319511276.

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