Number of the records: 1
Sports sponsorship and marketing communications
- Lagae, Wim
Sports sponsorship and marketing communications : a European perspective / Wim Lagae. -- Harlow : Financial Times Prentice Hall, c2005. -- xvi, 248 s. -- Přeloženo z nizozemštiny. -- ISBN : 0273687069 (brož.). -- 9780273687061.
sportovní marketing. marketingová komunikace. sponzorství. monografie
658.8:316.77. 658.8:796/799. 796.075. (048.8)
Number of the records: 1