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International Communication Strategies of Chinese Radio and TV Networks
Title statement International Communication Strategies of Chinese Radio and TV Networks [electronic resource] : Initial Observations / by Duan Peng. Publication Singapore : Springer Singapore : Imprint: Springer, 2017. Phys.des. IX, 209 p. 2 illus. online resource. ISBN 9789811044601 Contents Understanding International Communications -- International Communications in Western Broadcast Media -- International Communications in China’s Broadcast Media -- How to Develop China’s International Communication of Broadcast Media? -- References. Notes to Availability Přístup pouze pro oprávněné uživatele Another responsib. SpringerLink (Online service) Subj. Headings Social sciences. * Political communication. * Communication. Form, Genre elektronické knihy electronic books Country Singapur Language angličtina Document kind Electronic books URL Plný text pro studenty a zaměstnance UPOL book
This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspective. The research data are collected via researcher’s in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party’s communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.
Understanding International Communications -- International Communications in Western Broadcast Media -- International Communications in China’s Broadcast Media -- How to Develop China’s International Communication of Broadcast Media? -- References.
Number of the records: 1