Destination
Destination marketing and management : theories and applications / edited by Youcheng Wang and Abraham Pizam. -- Wallingford : CABI, 2011. -- 1 online zdroj (x, 370 stran) : ilustrace. -- Contents: Destination marketing and management : scope, definition and structures / Youcheng Wang -- Destination planning and policy : process and practice / John Jenkins, Dianne Dredge and Jessica Taplin -- Travel motivation, benefits and constraints to destinations / Philip L. Pearce -- Traveller decision making : the experientialist stance / Drew Martin, Ercan Sirakaya-Turk and Arch Woodside -- Destination information search strategies / Dogan Gursoy -- Experiential consumption and destination marketing / Andrew R. Walls and Youcheng Wang -- Destination marketing research : issues and challenges / Muzaffer Uysal, Rich Harrill and Eunju Woo -- Destination branding and positioning / Asli D.A. Tasci -- Destination image development and communication / Amir Shani and Youcheng Wang -- The evolution of tourism products in St Andrews, Scotland : from religious relics to golfing mecca / Richard Butler -- Distribution channels in destination marketing and promotion / John Kracht and Youcheng Wang -- Destination marketing systems : critical factors for functional design and management / Youcheng Wang -- eTourism : critical information and communication technologies for tourism destinations / Dimitrios Buhalis, Daniel Leung and Rob Law -- Web 2.0, the online community and destination marketing / Peter O'Connor, Youcheng Wang and Xu Li -- Events and destination management / Graham Brown, Leo Jago, Laurence Chalip, Shameem Ali and Trevor Mules -- Collaborative destination marketing : principles and applications / Youcheng Wang -- Tourism development and destination community residents / Claudia Jurowski -- The importance of safety and security for tourism destinations / Galia Fuchs and Abraham Pizam -- Destination crisis management / Lori Pennington-Gray and Abraham Pizam -- A model of destination competitiveness and sustainability / J.R. Brent Ritchie and Geoffrey I. Crouch -- Destination management : challenges and opportunities / Alan Fyall. -- Abstract: This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- ISBN : 9781845937621 (permanent paper). -- 1845937627 (permanent paper).
Wang, Youcheng. Pizam, Abraham. Commonwealth Bureau of Helminthology
marketing cestovního ruchu. management cestovního ruchu. ekonomika cestovního ruchu. masmédia. elektronické knihy
338.48. 338.487:658.8. 316.774. (0.034.2:08)