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Destination benchmarking
Title statement Destination benchmarking : concepts, practices and operations / Metin Kozak, School of Tourism and Hospitality Management, Mugla University, Turkey. Publication Wallingford, Oxfordshire, UK : CABI, 2004. Copyright notice date ?004 Phys.des. 1 online resource (xviii, 216 pages) : illustrations, charts Internal Bibliographies/Indexes Note Includes bibliographical references (pages 196-209) and index. Contents Overview of Benchmarking Theory -- Evaluating Benchmarking Studies in Tourism -- Towards Destination Benchmarking -- Measures of Destination Benchmarking -- Internal Destination Benchmarking -- External Destination Benchmarking -- Generic Destination Benchmarking -- Data Collection and Analysis -- Destination Benchmarking : Characteristics and Limitations -- Conclusion. Notes to Availability Access limited to subscribing institution. Another responsib. C.A.B. International, Subj. Headings Benchmarking (Management) * Tourism - Management. * Leisure, Recreation and Tourism Economics, (New March 2000) * Tourism and Travel. * Techniques and Methodology. * Destinations. * Evaluation. * International tourism. * Methodology. * Tourism. Form, Genre Electronic books. Country Anglie Language angličtina Document kind Electronic sources URL Click here to access resource book
This book evaluates different approaches to benchmarking, and their application within tourism destinations. It considers organization benchmarking (performance evaluation of a particular organization and its departments), and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes. The focus is on developing a specific benchmarking methodology that is relevant in the context of international tourism destinations. Three types of benchmarking are adopted to destination benchmarking: internal, external, and generic. Both qualitative and quantitative measures are revised to operationalize internal and external destination benchmarking procedures. Limitations of destination benchmarking are also discussed. The book has 10 chapters and a subject index.
Overview of Benchmarking Theory -- Evaluating Benchmarking Studies in Tourism -- Towards Destination Benchmarking -- Measures of Destination Benchmarking -- Internal Destination Benchmarking -- External Destination Benchmarking -- Generic Destination Benchmarking -- Data Collection and Analysis -- Destination Benchmarking : Characteristics and Limitations -- Conclusion.
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