Number of the records: 1
Digital Marketing of Nordic Walking
Title statement Digital Marketing of Nordic Walking [rukopis] / Sophia Cierny Additional Variant Titles Digital Marketing of Nordic Walking Personal name Cierny, Sophia, (dissertant) Translated title Digital Marketing of Nordic Walking Issue data 2018 Phys.des. 49 s. + 2 dotazníky Note Ved. práce Pavel Háp Another responsib. Háp, Pavel, 1972- (thesis advisor) Another responsib. Univerzita Palackého. Katedra rekreologie (degree grantor) Keywords Digital marketing * Nordic Walking * INWA * Social Media * Content Marketing * Website optimization * Facebook * Digital marketing * Nordic Walking * INWA * Social Media * Content Marketing * Website optimization * Facebook Form, Genre bakalářské práce bachelor's theses UDC (043)378.22 Country Česko Language angličtina Document kind PUBLIKAČNÍ ČINNOST Title Bc. Degree program Bakalářský Degree program Tělesná výchova a sport Degreee discipline Trenérství a sport book
Kvalifikační práce Downloaded Size datum zpřístupnění 00226381-585605836.pdf 20 1.8 MB 24.07.2018 Posudek Typ posudku 00226381-opon-361592106.doc Posudek oponenta Průběh obhajoby datum zadání datum odevzdání datum obhajoby přidělená hodnocení typ hodnocení 00226381-prubeh-854466396.pdf 18.12.2017 24.07.2018 28.08.2018 1 Hodnocení známkou
The aim of this study was to analyze the digital marketing strategy of the international Nordic Walking federation INWA. The digital marketing strategy was mainly analyzed form the social media perspective how the federation and its country members are active on the social media, what platforms and tools are they using for their digital marketing strategy. The thesis is divided in to six chapters, which contains 8 pictures, 1 table and 8 graphs. The first chapter gives a short introduction to the topic and the sport Nordic Walking. This chapter explains what kind of recreational sport Nordic Walking is. The first chapter includes also a section explaining history of Nordic Walking and the founding of INWA. The second chapter gives a short introduction in to what digital marketing is, its methods and what are the current trends on the market. The third chapter defines the objectives of the thesis, both the primary objective and the secondary objectives. Fourth chapter takes us through the methodology of the thesis, it describes what methods where used for this thesis and how the collection of primary and secondary data has been collected and analyzed. Fifth chapter describes the results and outcome of the questionnaires, the overall analyzes of the thesis and its strengths and weaknesses for improvement. A last chapter is the conclusion which gives a summary of the main part of the text, concluding statements, recommendations and solutions to the topic.The aim of this study was to analyze the digital marketing strategy of the international Nordic Walking federation INWA. The digital marketing strategy was mainly analyzed form the social media perspective how the federation and its country members are active on the social media, what platforms and tools are they using for their digital marketing strategy. The thesis is divided in to six chapters, which contains 8 pictures, 1 table and 8 graphs. The first chapter gives a short introduction to the topic and the sport Nordic Walking. This chapter explains what kind of recreational sport Nordic Walking is. The first chapter includes also a section explaining history of Nordic Walking and the founding of INWA. The second chapter gives a short introduction in to what digital marketing is, its methods and what are the current trends on the market. The third chapter defines the objectives of the thesis, both the primary objective and the secondary objectives. Fourth chapter takes us through the methodology of the thesis, it describes what methods where used for this thesis and how the collection of primary and secondary data has been collected and analyzed. Fifth chapter describes the results and outcome of the questionnaires, the overall analyzes of the thesis and its strengths and weaknesses for improvement. A last chapter is the conclusion which gives a summary of the main part of the text, concluding statements, recommendations and solutions to the topic.
Number of the records: 1