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Consumer behavior

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    Title statementConsumer behavior / John C. Mowen, Michael Minor
    Personal name Mowen, John C. (author)
    Edition statement5th ed.
    Issue dataUpper Saddle River : Prentice-Hall, 1997
    Phys.des.xxi, 696 s. : fot., tab.
    ISBN0137371152
    Another responsib. Minor, Michael (author)
    Subj. Headings marketing marketing * management management
    Geographic keywords Spojené státy americké United States
    UDC 65 , 65(73) , 658.8 , 658.8(73)
    CountryBez místa
    Languageangličtina
    Document kindBooks
    View book information on page www.obalkyknih.cz

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    Call numberBarcodeLocationSublocationInfo
    220:025/X21 (KUP)3139042728ZbrojniceÚstřední knihovna UP - ekonomieIn-Library Use Only

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