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Basic marketing
Title statement Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. Personal name McCarthy, E. Jerome (Edmund Jerome), 1928- (author) Edition statement 10th ed. Issue data Boston : Irwin, 1990 Phys.des. xviii, 734 s. : fot., obr., tab. grafy ISBN 0256083983 Note Rejstř. Another responsib. Perreault, William D. (author) Subj. Headings marketing marketing * trhy markets * obchodní závazky commercial obligations * management management UDC 658.8 Country Spojené státy americké Language angličtina Document kind Books book
Number of the records: 1