Introduction to communication studies / John Fiske ; with a new introductory essay on Why Fiske still matters, by Henry Jenkins ; and with a new discussion on the topic of Structuralism and semiotics, Fiske-style between Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson.    London ; and New York : Routledge, Taylor & Francis Group, 2011 . li, 195 stran