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Marketing služeb

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    Title statementMarketing služeb / Adrian Payne ; [přeložila Veronika Dobešová]
    Personal name Payne, Adrian, 1945- (author)
    Edition statement1. vyd.
    Issue dataPraha : Grada, 1996
    Phys.des.247 s. : tab., grafy
    ISBN807169276X
    NotePřeklad angl. orig. : Prentice Hall, 1993
    Internal Bibliographies/Indexes NoteBibliogr. na konci kapitol
    OriginalEssence of services marketing
    Another responsib. Žbelová, Veronika, 1974- (translator)
    Subj. Headings marketing marketing * služby service industries * strategický management strategic planning * manažeři executives
    MeSH organizace a řízení Organization and Administration
    Form, Genre příručky handbooks and manuals
    UDC 65-051 , 65.012.4 , 338 , 339 , 658
    CountryČesko
    Languagečeština
    Document kindBooks
    View book information on page www.obalkyknih.cz

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    Call numberBarcodeLocationSublocationInfo
    3022 (PF)3130004235PFPF - sklad knihovnyDate due 30 days
    Marketing služeb

Number of the records: 1  

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