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Marketing, management
Title statement Marketing, management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché Personal name Larréché, Jean-Claude, 1947- (author) Edition statement 2nd ed. Issue data Chicago : Irwin, 1995 Phys.des. xvi, 555 s. : tab. ISBN 0256125767 Edition The Irwin series in marketing Another responsib. Boyd, Harper W. (author) Walker, Orville C., 1943-2016 (author) Subj. Headings marketing marketing * management management * strategický management strategic planning UDC 65.012.4 , 658.8 Country Spojené státy americké Language angličtina Document kind Books Call number Barcode Location Sublocation Info 220:025/206 (KUP) 3139042778 Zbrojnice Ústřední knihovna UP - ekonomie In-Library Use Only
Number of the records: 1