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Marketing
Title statement Marketing : concepts and strategies / William M. Pride, O.C. Ferrell Personal name Pride, William M., 1942- (author) Edition statement 10th ed. Issue data Boston : Houghton Mifflin, 1997 Phys.des. xxxii, 666 s. : fot., tab., grafy ISBN 0395837936 Note Vysvětl Jm. a věc. rejstř. Another responsib. Ferrell, O. C., 1943- (author) Subj. Headings marketing marketing * management management * strategický management strategic planning UDC 65 , 65.012.4 , 658.8 Country Bez místa Language angličtina Document kind Books book
Call number Barcode Location Sublocation Info 220:025/X8 (KUP) 3139042803 Zbrojnice Ústřední knihovna UP - ekonomie In-Library Use Only
Number of the records: 1