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International marketing

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    Title statementInternational marketing / Philip R. Cateora
    Personal name Cateora, Philip R. (author)
    Edition statement7th ed.
    Issue dataHomewood : Irwin, 1990
    Phys.des.xxiii, 870 s.
    ISBN0256079536
    Edition The Irwin series in marketing
    NoteRejstř.
    Internal Bibliographies/Indexes NoteBibliogr. v pozn
    Subj. Headings mezinárodní marketing international marketing * prodej selling * reklama a propagace advertising
    Geographic keywords země světa countries of the world
    Form, Genre učebnice vysokých škol textbooks (higher)
    UDC 658.8(075.8) , 658.8(100)
    CountryBez místa
    Languageangličtina
    Document kindBooks
    View book information on page www.obalkyknih.cz

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    Call numberBarcodeLocationSublocationInfo
    S1238343139012014ZbrojniceÚstřední knihovna UP - skladDate due 30 days

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