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Consumer behavior
Title statement Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney Personal name Hawkins, Del I. (author) Edition statement 6th ed. Issue data Chicago : Irwin, 1995 Phys.des. xix, 649 s. : obr., grafy ISBN 0256139725 Note Jm., věc. rejstřík Internal Bibliographies/Indexes Note Bibliogr. na konci kap Another responsib. Best, Roger J., 1945- (author) Coney, Kenneth A. (author) Subj. Headings marketing marketing * obchod commerce * spotřebitelé consumers UDC 65 , 338 , 658.013 Country Bez místa Language angličtina Document kind Books Call number Barcode Location Sublocation Info 5271 (FTK) 3132008812 FTK FTK, volný výběr Date due 30 days
Number of the records: 1