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Basic marketing

  1. McCarthy, E. Jerome (Edmund Jerome), 1928-
    Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault. -- 11th ed. -- Burr Ridge (IL) : Irwin, 1993c. -- xxii, 763, 15, 14 s. : il. -- (The Irwin series in marketing). -- ISBN : 0256128774 (International ed.).
    Perreault, William D
    marketing. obchod. reklama a propagace
    65

Number of the records: 1  

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