Number of the records: 1
Basic marketing
- McCarthy, E. Jerome (Edmund Jerome), 1928-
Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault. -- 11th ed. -- Burr Ridge (IL) : Irwin, 1993c. -- xxii, 763, 15, 14 s. : il. -- (The Irwin series in marketing). -- ISBN : 0256128774 (International ed.).
Perreault, William D
marketing. obchod. reklama a propagace
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Number of the records: 1