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Branding the candidate
Title statement Branding the candidate : marketing strategies to win your vote / Lisa Spiller and Jeff Bergner ; foreword by Don E. Schultz Personal name Spiller, Lisa, 1960- (author) Publication Santa Barbara, California : Praeger, [2011] Copyright notice date ©2011 Phys.des. xvi, 209 stran ISBN 978-0-313-39404-1 (vázáno) Edition Praeger Series in Political Communication Internal Bibliographies/Indexes Note Obsahuje bibliografii, bibliografické odkazy a rejstřík Another responsib. Bergner, Jeffrey T., 1946- (author) Schultz, Don E., 1934- (author of introduction) Subj. Headings politický marketing political marketing * politická kampaň political campaigns * volební kampaň election campaign * političtí kandidáti political candidates Geographic keywords Spojené státy americké United States Form, Genre monografie monographs Conspect 32 - Politika UDC 32.019.51 , 324:342.849.2 , 342.843.1 , 323.23:659.1 , (73) , (048.8) Country Spojené státy americké Language angličtina Document kind Books 
book
Call number Barcode Location Sublocation Info N/A 3133036617 FF FF, katedra politologie a evropských studií In-Library Use Only
Number of the records: 1