Number of the records: 1  

Ads to icons

  1. Title statementAds to icons : how advertising succeeds in a multimedia age / Paul Springer
    Personal name Springer, Paul (author)
    Edition statement2nd edition
    PublicationLondon ; Philadelphia : Kogan Page, [2009]
    Copyright notice date©2009
    Phys.des.xviii, 343 stran : ilustrace, grafy
    ISBN978-0-7494-5647-4 (brožováno)
    Internal Bibliographies/Indexes NoteObsahuje bibliografii a rejstřík
    Subj. Headings reklama a propagace advertising * reklamní kampaně advertising campaigns * multimédia multimedia * ikony icons
    Form, Genre případové studie case studies
    Conspect659 - Reklama. Public relations. Média
    UDC 003.628 , 004.032.6 , 659.113.6 , 659.1 , (078.7)
    CountryVelká Británie ; Spojené státy americké
    Document kindBooks
    View book information on page


    Call numberBarcodeLocationSublocationInfo
    KMS-87 (CMTF)3131049478CMTFCMTF - knihovna katedry komunikačních studií In-Library Use Only

Number of the records: 1  

  This site uses cookies to make them easier to browse. Learn more about how we use cookies.