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A preface to marketing management
Title statement A preface to marketing management / J. Paul Peter and James H. Donnelly, Jr. Personal name Peter, J. Paul (author) Edition statement 6th ed. Issue data Burr Ridge : Irwin, 1994 Phys.des. xii, 352 s. ISBN 0256122512 Edition The Irwin series in marketing Note Jm. a věc. rejstř. Internal Bibliographies/Indexes Note Bibliogr. v textu Another responsib. Donnelly, James H. (author) Subj. Headings ekonomika * marketingový management marketing management * marketing marketing * management management Conspect 658 - Řízení a správa podniku UDC 658.8:005 , 33 , 339.138 Country Bez místa Language angličtina Document kind Books 
book
Call number Barcode Location Sublocation Info S123858 3133020541 Zbrojnice Ústřední knihovna UP - sklad Date due 30 days
Number of the records: 1