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Marketing management

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    Title statementMarketing management : foundations and practices / William Lazer, James D. Culley
    Personal name Lazer, William (author)
    Issue dataBoston : Houghton Mifflin, 1983
    Phys.des.xxiv, 869 s. : tab., grafy
    ISBN0395327164
    NoteJm. a věc. rejstř.
    Another responsib. Culley, James D. (author)
    Subj. Headings marketing marketing * marketingový management marketing management * obchodní strategie * management management
    Conspect658 - Řízení a správa podniku
    UDC 658.8:005 , 338 , 339.1 , 658.8
    CountryBez místa
    Languageangličtina
    Document kindBooks
    book

    book

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    Call numberBarcodeLocationSublocationInfo
    S1239623139036833ZbrojniceÚstřední knihovna UP - skladDate due 30 days

Number of the records: 1  

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