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Marketing, management

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    Title statementMarketing, management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché
    Personal name Larréché, Jean-Claude, 1947- (author)
    Edition statement2nd ed.
    Issue dataChicago : Irwin, 1995
    Phys.des.xvi, 555 s. : tab.
    ISBN0256125767
    Edition The Irwin series in marketing
    Another responsib. Boyd, Harper W. (author)
    Walker, Orville C., 1943-2016 (author)
    Subj. Headings marketing marketing * management management * strategický management strategic planning
    UDC 65.012.4 , 658.8
    CountrySpojené státy americké
    Languageangličtina
    Document kindBooks
    View book information on page www.obalkyknih.cz

    book

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    Call numberBarcodeLocationSublocationInfo
    220:025/206 (KUP)3139042778ZbrojniceÚstřední knihovna UP - ekonomieIn-Library Use Only
    Marketing, management

Number of the records: 1  

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