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Consumer behavior

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    Title statementConsumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney
    Personal name Hawkins, Del I. (author)
    Edition statement6th ed.
    Issue dataChicago : Irwin, 1995
    Phys.des.xix, 649 s. : obr., grafy
    ISBN0256139725
    NoteJm., věc. rejstřík
    Internal Bibliographies/Indexes NoteBibliogr. na konci kap
    Another responsib. Best, Roger J., 1945- (author)
    Coney, Kenneth A. (author)
    Subj. Headings marketing marketing * obchod commerce * spotřebitelé consumers
    UDC 65 , 338 , 658.013
    CountryBez místa
    Languageangličtina
    Document kindBooks
    View book information on page www.obalkyknih.cz

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    Call numberBarcodeLocationSublocationInfo
    5271 (FTK)3132008812FTKFTK, volný výběrDate due 30 days
    Consumer behavior

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