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Business marketing strategy
Title statement Business marketing strategy : cases, contepts and applications / V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty Personal name Rangan, V. Kasturi, 1950- (author) Issue data Chicago : Irwin, 1995 Phys.des. xiv, 850 s. : obr., tab. ISBN 025616911X Note Rejstřík s. 842-850 Another responsib. Shapiro, Benson P. (author) Moriarty, Rowland T. (author) Subj. Headings marketing marketing * strategický management strategic planning UDC 339.3 , 658.8 Country Bez místa Language angličtina Document kind Books book
Call number Barcode Location Sublocation Info 5222 (FTK) 3132008798 FTK FTK, sklad Date due 30 days
Number of the records: 1