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Basic marketing

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    Title statementBasic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
    Personal name McCarthy, E. Jerome (Edmund Jerome), 1928- (author)
    Edition statement10th ed.
    Issue dataBoston : Irwin, 1990
    Phys.des.xviii, 734 s. : fot., obr., tab. grafy
    ISBN0256083983
    NoteRejstř.
    Another responsib. Perreault, William D. (author)
    Subj. Headings marketing marketing * trhy markets * obchodní závazky commercial obligations * management management
    UDC 658.8
    CountrySpojené státy americké
    Languageangličtina
    Document kindBooks
    book

    book

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    Call numberBarcodeLocationSublocationInfo
    S34875 (KUP)3139053382ZbrojniceÚstřední knihovna UP - skladDate due 30 days

Number of the records: 1  

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