The subject of this book is the European nautical tourism market, which is later contrasted with research into cruising as a well-organized industry at a global level. In particular, European nautical tourism is compared to the developed world cruise markets in the Pacific. The book is divided into 11 thematic chapters and consists of four main research sections. Part 1 gives a theoretic study of nautical tourism, its sources, definitions, and classification of nautical tourism industries. Subjects of nautical tourism are explained, European nautical tourism markets are specified and defined, and sustainable development is explained and modelled. Part 2 studies supply markets according to the basic classification of the European nautical tourism markets. For each market, studies are conducted separately for each country and for the main industries of nautical tourism. The main characteristics of demand are studied in the following market-oriented section. Part 3 discusses nautical tourism in the Pacific, specifically in the areas of marinas and cruising. Part 4 discusses and estimates the future development of nautical tourism, taking into account the specific characteristics of the market.