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This book presents the depth of the new wave of agritourism apparent around the world. This book consists of four parts. The first section is an introduction to the economics of agritourism; it introduces the role of organization, management, logistics, safety, marketing, finance, economics and psychology and, within agritourism, discusses the role and importance of agritourism in the multifunctional development of farms and rural areas, showing the economic and social importance of agritourism. Furthermore, it highlights the problem of agritourist space. The second section focuses on the economics and organization of agritourism. This part presents a number of agritourism-specific concepts such as: the concept of an agritourist enterprise, economics and organization of agritourist farms, integration of agritourist entities, agritourism versus food processing, agritourist products and services, characteristics of tourists and the market for agritourist products and services. The third section is a specific case study dedicated to core agritourism, agritourist enterprises and related mobility issues. The cases come from 19 countries of the world, namely: Australia, Argentina, Belgium, New Zealand, Canada, France, Germany, Hungary, India, Ireland, Italy, The Netherlands, Poland, Russia, Switzerland, UK, Uruguay, USA and Zanzibar (Tanzania). This section concludes with a consideration of the agritourist potential of five countries of the world. The last, fourth part of the book opens for reconsideration and for discussion of several significant topics that appeared to be keystones for further agritourism development. At the end of each chapter, case studies are presented, which are to encourage readers to continue their investigations, suggest ways to adapt their newly gained knowledge to local conditions and facilitate the application of this knowledge in business operations. This book is dedicated to the following readers: farmers engaged in this type of economic activity or considering it as their future career; people who support the development of agritourism; students of tourism, business studies, agriculture and forestry, social policy, anthropology or even medicine, as well as all those planning to work in rural areas; researchers interested in this problem; and for prospective agritourists planning to spend their holidays in the country.
The concept of agritourism -- The economic and social importance of agritourism -- Multifunctional development of rural areas -- Agritourist space -- Agritourism ventures -- Regulations of agritourism activities -- The organization of an agritourist farm -- The economics of agritourist enterprises -- Cooperation of agritourist entities -- Agritourist services and products -- Agritourists -- Agritourism markets -- Agritourism pillars -- Facilitating agritourism -- Mobility in agritourism -- Agritourist farms and enterprises around the world -- Agritourism on the edge -- The agritourist characteristics of five countries of the world -- Agritourism yesterday, today and tomorrow.
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