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Advances in Luxury Brand Management
Title statement Advances in Luxury Brand Management [electronic resource] / edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell. Publication Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017. Phys.des. X, 256 p. 15 illus. online resource. ISBN 9783319511276 Edition Journal of Brand Management: Advanced Collections Notes to Availability Přístup pouze pro oprávněné uživatele Another responsib. Kapferer, Jean-Noël. Kernstock, Joachim. Brexendorf, Tim Oliver. Powell, Shaun M. Another responsib. SpringerLink (Online service) Subj. Headings Business. * Market research. * Customer relations - Management. Form, Genre elektronické knihy electronic books Country Německo Language angličtina Document kind Electronic books URL Plný text pro studenty a zaměstnance UPOL book
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
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