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The hidden persuaders
Title statement The hidden persuaders / Vance Packard ; with an introduction by Mark Crispin Miller Personal name Packard, Vance, 1914-1996 (author) Edition statement Reissue edition Publication Brooklyn, New York : IG Publishing, [2007] Copyright notice date ©2007 Phys.des. 240 stran ISBN 978-0-9788431-0-6 (brožováno) Internal Bibliographies/Indexes Note Obsahuje bibliografické odkazy Another responsib. Miller, Mark Crispin (author of introduction) Subj. Headings reklama a propagace advertising * psychologie reklamy psychology of advertising * propaganda propaganda * spotřebitelé consumers * psychologické aspekty psychological aspects * sociologické aspekty sociological aspects Form, Genre studie studies Conspect 659 - Reklama. Public relations. Média UDC 159.98:659.1 , 659.1 , 323.23 , 366-05 , 159.9 , 316 , (048.8) Country Spojené státy americké Language angličtina Document kind Books 
book
Call number Barcode Location Sublocation Info 220:040/62 (KUP) 3139297827 Zbrojnice Ústřední knihovna UP - ekonomie In-Library Use Only
Number of the records: 1