Diplomova prace se venuje marketingove a komunikacni strategii, vcetne verbalnich a neverbalnich prostredku, ktere byly zvoleny v ramci propagace veletrhu kariernich priletitosti Career Days 2015. Veletrh je organizovan neziskovou studentskou organizaci AIESEC, cot prinasi urcita specifika vramci propagace. Soucasti prace je nejen predstaveni strategie, ale take analyza propagacniho mixu a vybranych komunikatu, ktere byly utity k propagaci v roce 2015 a vybranych predeslych rocnicich.This diploma thesis deals with marketing and communication strategy, including verbal and non-verbal means used within promotion of career fair Career Days 2015. This fair is organized by a non-profit students organization AIESEC, thanks to which the promotion owns some specific features. The aim of this thesis is not only to provide a description of the above mentioned strategies, but also to analyze promotional mix and some concrete Klicova slova: Abstract Title: Author: Supervisor: Number of pages and Abstract: materials used within the promotion in 2015 as well as in some previous years