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Sports sponsorship and marketing communications

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    Title statementSports sponsorship and marketing communications : a European perspective / Wim Lagae
    Personal name Lagae, Wim (author)
    Issue dataHarlow : Financial Times Prentice Hall, c2005
    Phys.des.xvi, 248 s.
    ISBN0273687069 (brož.)
    NotePřeloženo z nizozemštiny
    Internal Bibliographies/Indexes NoteObsahuje bibliografické odkazy a rejstřík
    OriginalMarketingcommunicatie in de sport
    Subj. Headings sportovní marketing sports marketing * marketingová komunikace communication in marketing * sponzorství corporate sponsorship
    Form, Genre monografie monographs
    Conspect796 - Sport. Hry. Tělesná cvičení
    UDC 658.8:316.77 , 658.8:796/799 , 796.075 , (048.8)
    CountryVelká Británie
    Languageangličtina
    Document kindBooks
    View book information on page www.obalkyknih.cz

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    Call numberBarcodeLocationSublocationInfo
    9290 (FTK)3132019737FTKFTK, volný výběrDate due 30 days

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