Department of English and American Studies, FF UP OLOMOUC
B.A. Thesis Evaluation

Student: Zdenka Hostova
Title: Analysis of Opening a Franchise vs. Independent Retail Food Business
Supervisor: J. Ference
Opponent: S. Schwarzhoff

Grade 
A, B, C and F 
(F = fail)

Notes

1/ Aim/Goal: definition | B |
accomplishment | B | Good general view of fastfood franchise operations in the Czech Republic
2/ Argumentation (ability to accurately form initial and closing arguments, logical coherence, ability to generalize as well as present pertinent specific details) | B- | Good information in a fairly logical progression
3/  Knowledge of primary literature | B | Not much depth
4/   Knowledge of secondary literature (extent, adequacy) | B |
5/ Originality (in argumentation, critical approach and conclusions) | C | Not enough focus in argumentation and conclusion missing
6/  Formal level (adhering to citation and bibliographic standards) | B | okay
7/  Stylistic level of the thesis | B |
8/ Stylistic level of the summary | |
9/ Typography, graphic appearance, freedom from errors | B | Good layout, minimal errors
10 / Thesis’s contribution to the field | B | Good material for one seeking business opportunities in the Czech retail food market.

Comments and Questions for the defense:
Should have contained an English language conclusion in addition to the summary.

In closing: 
The thesis is - is not - recommended for defense.

Suggested classification (1, 2, 3, 4): 2

Olomouc, date 6 June 2010			J. Ference
																			Supervisor - Opponent for the B.A. thesis