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    Active-AD : analysis of success criteria for interactive advertising formats : public final report / principal authors Margot Blunden-Willms, Brian Blunden, Robert Picard, Inmaculada Higueras, Frans Beentjes, Monique van Dusseldorp, Jeremy Swinfen Green.    Luxembourg :  Office for Official Publications of the European Communities,  2002 . 24 s.
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