Advances in National Brand and Private Label Marketing [electronic resource] : Fourth International Conference, 2017 / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén..    Springer eBooks.  Cham : Springer International Publishing : Imprint: Springer, 2017. . XI, 210 p. 15 illus., 6 illus. in color.
Plný text pro studenty a zaměstnance UPOL