Výsledky vyhledávání
- Analytics in Smart Tourism Design [electronic resource] : Concepts and Methods / edited by Zheng Xiang, Daniel R. Fesenmaier.. Springer eBooks. Cham : Springer International Publishing : Imprint: Springer, 2017. . XVI, 307 p. 58 illus., 40 illus. in color.
Plný text pro studenty a zaměstnance UPOL - Analýza marketingových nástrojů HEPA outdoor fitness Nový Jičín se zaměřením na marketingovou komunikaci [rukopis] / Vendula Žlebková. 2017 . 97 s. (127 517 znaků)
- Analýza marketingových nástrojů Střediska volného času, Trutnov se zaměřením na marketingovou komunikaci [rukopis] / Ondřej Těžký. 2021 . 86 s
- Bricks to Clicks [electronic resource] : Why Some Brands Will Thrive in E-Commerce and Others Won't / by David Feinleib.. Springer eBooks. Berkeley, CA : Apress : Imprint: Apress, 2017. . XIV, 156 p. 21 illus. in color.
Plný text pro studenty a zaměstnance UPOL - Business-to-Business Marketing Communications [electronic resource] : Value and Efficiency Considerations in Recessionary Times / by Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos.. Springer eBooks. Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017. . XIII, 92 p. 2 illus.
Plný text pro studenty a zaměstnance UPOL - Creating Marketing Magic and Innovative Future Marketing Trends [electronic resource] : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference / edited by Maximilian Stieler.. Springer eBooks. Cham : Springer International Publishing : Imprint: Springer, 2017. . LXXXIV, 1510 p. 47 illus., 30 illus. in color.
Plný text pro studenty a zaměstnance UPOL - The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World [electronic resource] : Proceedings of the 2011 World Marketing Congress / edited by Colin L. Campbell.. Springer eBooks. Cham : Springer International Publishing : Imprint: Springer, 2017. . XXXIII, 953 p. 84 illus.
Plný text pro studenty a zaměstnance UPOL - Electronic Word of Mouth (eWOM) in the Marketing Context [electronic resource] : A State of the Art Analysis and Future Directions / by Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams.. Springer eBooks. Cham : Springer International Publishing : Imprint: Springer, 2017. . XVI, 138 p. 8 illus., 3 illus. in color.
Plný text pro studenty a zaměstnance UPOL - Facebook jako nástroj marketingové komunikace [rukopis] / Marie Rubišarová. 2011 . 59 s. (69 364 znaků)