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- Advances in Corporate Branding [electronic resource] / edited by John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf.. Springer eBooks. London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017. . XIII, 205 p.
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- Advances in Chinese Brand Management [electronic resource] / edited by John M. T. Balmer, Weifeng Chen.. Springer eBooks. London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017. . X, 354 p.
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- Advances in Luxury Brand Management [electronic resource] / edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell.. Springer eBooks. Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017. . X, 256 p. 15 illus.
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- Brand Fans [electronic resource] : Lessons from the World's Greatest Sporting Brands / by Aaron C.T. Smith, Constantino Stavros, Kate Westberg.. Springer eBooks. Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017. . X, 249 p.
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- Competitive Advantage of Customer Centricity [electronic resource] / by Sathit Parniangtong.. Springer eBooks. Singapore : Springer Singapore : Imprint: Springer, 2017. . XV, 330 p. 140 illus., 35 illus. in color.
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- Creating Marketing Magic and Innovative Future Marketing Trends [electronic resource] : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference / edited by Maximilian Stieler.. Springer eBooks. Cham : Springer International Publishing : Imprint: Springer, 2017. . LXXXIV, 1510 p. 47 illus., 30 illus. in color.
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- Customer Experience Management Rebooted [electronic resource] : Are you an Experience brand or an Efficiency brand? / by Steven Walden.. Springer eBooks. London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017. . XIX, 260 p. 24 illus. in color.
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- The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World [electronic resource] : Proceedings of the 2011 World Marketing Congress / edited by Colin L. Campbell.. Springer eBooks. Cham : Springer International Publishing : Imprint: Springer, 2017. . XXXIII, 953 p. 84 illus.
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- Emotional Engineering, Vol.5 [electronic resource] / edited by Shuichi Fukuda.. Springer eBooks. Cham : Springer International Publishing : Imprint: Springer, 2017. . VIII, 197 p. 75 illus., 56 illus. in color.
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- Energy Branding [electronic resource] : Harnessing Consumer Power / by Friðrik Larsen.. Springer eBooks. Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017. . XIII, 173 p. 4 illus.
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