Advances in Advertising Research (Vol. VII) [electronic resource] : Bridging the Gap between Advertising Academia and Practice / edited by George Christodoulides, Anastasia Stathopoulou, Martin Eisend..    Springer eBooks.  Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2017. . XI, 315 p. 51 illus.
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