Elder, Edward
Marketing leadership in government : communicating responsiveness, leadership and credibility / Edward Elder. -- London : Palgrave Macmillan, [2016]. -- ©2016. -- xi, 148 stran. -- (Palgrave studies in political marketing and management). -- ISBN : 978-1-349-95675-3 (brožováno).
politická moc. politická komunikace. vláda. monografie
321.01. 316.772.4:32. 328.13. (048.8)