Warburton, Kara
The corporate terminologist / Kara Warburton ; copy editor Emma Warburton. -- Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2021]. -- ©2021. -- xxiv, 249 stran barevné ilustrace. -- (Terminology and lexicography research and practice ; ISSN 1388-8455 ; volume 21). -- Obsahuje rejstřík. -- Anotace: The first monograph that addresses the principles and methods for managing terminology in content production environments that are both demanding and multilingual, such as those found in global companies and institutions. It describes the needs of large corporations and how those needs demand a new, pragmatic approach to terminology management. The repurposability of terminology resources is a fundamental criterion that motivates the design, selection, and use of terminology management tools, and has a bearing on the definition of termhood itself. -- ISBN : 978-90-272-0849-1 (vázáno).
Warburton, Emma
terminologie. obchodní komunikace. podnikání. obchodní společnosti. monografie
81'373.46. 316.776. 658.114. 347.72. (048.8)