There are diverse measures and strategies implemented in developing countries towards improvement of living conditions among the poorest citizens. Generally those strategies can be divided in two categories: relief and promotional. . Self-targeting programs represent very flexible measure enough eligible to be designed in both ways. However recent dispute is predominantly about pre-setting criteria towards income substitution than towards asset creation. . This thesis is about design of self-targeting programs towards asset creation and thus about its promotional potential.- Descripton of Self-targeting programs - Recent dispute about role of self-targeting measure (relief/development) - Promotive role of self-targeting programs