Počet záznamů: 1
Improving tourism and hospitality services
Údaje o názvu Improving tourism and hospitality services / Eric Laws. Nakladatel Wallingford, Oxfordshire, UK : CABI, 2004. Copyright ?004 Fyz.popis 1 online resource (xviii, 203 pages) : illustrations, charts Poznámky o skryté bibliografii a rejstřících Includes bibliographical references (pages 183-200) and index. Úplný obsah Service quality in tourism and hospitality -- Tourism and hospitality service quality research -- Analysing service experiences in tourism and hospitality -- Tourism and hospitality service delivery systems -- Service quality and tourist satisfaction -- Marketing tourism and hospitality services -- Improving tourism and hospitality service systems -- The management of tourism and hospitality organizations. Poznámky k dostupnosti Access limited to subscribing institution. Dal.odpovědnost C.A.B. International, Předmět.hesla Hospitality industry. * Tourism. * Consumer satisfaction. * Leisure, Recreation and Tourism Economics, (New March 2000) * Marketing and Distribution. * Consumer Economics. * Tourism and Travel. * Consumer satisfaction. * Hospitality industry. * Management. * Marketing. * Tourism. * Tourist industry. Forma, žánr Electronic books. Země vyd. Anglie Jazyk dok. angličtina Druh dok. Elektronické zdroje URL Click here to access resource kniha
This book analyses the nature and quality of service experiences for the tourism and hospitality industry's clients, its staff and others affected by its operations. It draws together several approaches for the study of tourist satisfaction, equating this with quality in tourism and hospitality services. It examines situations that have caused problems resulting in customer dissatisfaction. Other examples show how some of the industry's most successful organizations succeed in providing profitable services that their customers enjoy. Also discussed is the significance of the marketing function in hospitality and tourism, particularly as it relates to customer expectations of service standards and consumer buying decisions. Other issues in the effective management of services are examined. The book has 8 chapters and a subject index. It also includes an appendix in the form of a set of slides for a management development workshop summarizing the main points in this book.
Service quality in tourism and hospitality -- Tourism and hospitality service quality research -- Analysing service experiences in tourism and hospitality -- Tourism and hospitality service delivery systems -- Service quality and tourist satisfaction -- Marketing tourism and hospitality services -- Improving tourism and hospitality service systems -- The management of tourism and hospitality organizations.
Počet záznamů: 1